Knowledge for the common good
Noncommercial, Digital, Open Access
About
OS Insights is a non-commercial, open-access platform that provides management students of the Leuphana University of Lüneburg with the opportunity to publish insights generated in seminars. The platform is based on the idea that universities are sites where knowledge production and consumption are not separable and sequenced, but intertwined. In this view, university-based teaching is more than just the transmission of knowledge produced through up-front research. Instead, courses and seminars open up opportunities for jointly reflecting on important phenomena. In doing so, they serve as a springboard for potentially developing original insights that shed light on organizational, strategic, and entrepreneurial theories, approaches, and phenomena.
For the sake of quality assurance, all works published on OS Insights are editorially reviewed. These works fall into the following areas.
Books
OS Insights publishes online-only, open-access edited collections of contributions by Leuphana’s management students. These collections are aimed at management scholars and students. Their contributions shed light on theoretical concepts and approaches through applications and spur ideas for future research through thought-provoking essays.
Blog
Posts published on the OS Insights Blog are composed by Leuphana’s management students. These blog posts translate theoretical ideas generated in the areas of organization, strategy, and entrepreneurship into insights that are useful for practitioners.
ISSN 2750-7661
Books
Foundations of Management & Entrepreneurship: Courses and Cases
- Year of publication: 2024
- Second edition
- ISBN: 978-3-9824435-6-0
Why study management and entrepreneurship? This updated edited collection—aimed at management scholars, students, and practitioners—illustrates the relevance of different parts of the B.Sc. program on International Business Administration & Entrepreneurship at the Leuphana University of Lüneburg. To do so, Leuphana students juxtapose more or less well-known cases with modules included in the study program.
Imagination and Organization Studies: Insights and Reflections
- Year of publication: 2023
- ISBN: 978-3-9824435-5-3
This edited collection offers insights into and reflections on imagination as an organizational process. It is a collection of essays authored by students of International Business Administration and Entrepreneurship at the Leuphana University of Lüneburg, one that problematizes and draws attention to overlooked, repressed or concealed, contentious, and fleeting or elusive aspects of imagination as an important part of organization, management, and entrepreneurship.
Foundations of Management & Entrepreneurship: Courses and Cases
- Year of publication: 2023
- First edition
- ISBN: 978-3-9824435-4-6
Why study management and entrepreneurship? This edited collection—aimed at management scholars, students, and practitioners—illustrates the relevance of different parts of the B.Sc. program on International Business Administration & Entrepreneurship at the Leuphana University of Lüneburg. To do so, Leuphana students juxtapose more or less well-known cases with modules included in the study program.
Accelerators and Organization Studies: Problematizing the Status Quo
- Year of publication: 2022
- ISBN: 978-3-9824435-3-9
This edited collection aims to make a contribution to management and organization research on accelerators by providing new directions for the field. Through a series of essays, students of the Leuphana University of Lüneburg challenge overlooked, repressed or concealed, contentious, and fleeting aspects of accelerators that future research may examine more systematically and in greater depth.
Foundations of Management & Entrepreneurship: Concepts and Cases
- Year of publication: 2022
- Second edition
- ISBN: 978-3-9824435-2-2
In this thoroughly revised edited collection, Leuphana Bachelor students draw on management and entrepreneurship theories, concepts, and approaches to shed light on what it means to be a manager or entrepreneur in selected cases. In doing so, the contributions provide a vivid, illustrative introduction to the foundations of management and entrepreneurship across the history of management and entrepreneurship research and education, from early classics to more contemporary perspectives.
Organizing for Innovation: The case of accelerators
- Year of publication: 2022
- ISBN: 978-3-9824435-1-5
In this edited collection, Leuphana master students in management & entrepreneurship draw attention to accelerators as a form of organizing through which actors aim to systematically produce innovation. In doing so, they problematize the paradox of producing novelty and change through the continuity of organizing.
Foundations of Management & Entrepreneurship: Concepts and Cases
- Year of publication: 2022
- First edition
- ISBN: 978-3-9824435-0-8
In this edited collection, Leuphana Bachelor students draw on management and entrepreneurship theories, concepts, and approaches to shed light on what it means to be a manager or entrepreneur in selected cases. In doing so, the contributions provide a vivid, illustrative introduction to the foundations of management and entrepreneurship across the history of management and entrepreneurship research and education, from early classics to more contemporary perspectives.
Blog
Saving Food, Creating Value: What Too Good To Go Teaches Modern Businesses
by Nick Schlichting, Leuphana University of Lüneburg, Germany. Restaurants, bakeries and grocery stores all face the same problem that at the end of the day, there is food left over that has not been sold. For example, a baker has five sandwiches left at the end of the day. Can they be sold the next…
Patagonia’s different way of managing a Company
by Charlotte Schur, Leuphana University of Lüneburg, Germany. Patagonia is maybe know to the most as an outdoorbrand which sells clothes for outdoor activities at a rather higher price range. But the Company that was founded in 1973 by Yvon Chouinard, after he and his co-founder Tom Frost decided to not maintain their old business…
The importance of Marketing in times of Digitalisation and Sustainability: insights from the case of Aesop
by Mia Thiele, Leuphana University of Lüneburg, Germany. Never before have consumers had as much access to information about brands as they do today. Through growing transparency because of digitalisation, consumers can easily gain information about brands online and compare them, reducing firms’ control over their brand perception. Brands need to avoid any mistakes or…
Balancing precision and usability: The managerial challenge of nutritional transparency platforms – The case of “PlateCheck”
by Maxine Linde, Leuphana University of Lüneburg, Germany. Many people try to manage their nutrition carefully. At home, ingredients can be weighed, recipes adjusted, and nutritional values calculated. In restaurants, however, this control disappears. Customers must make decisions without knowing exactly what a dish contains or how it fits into their dietary goals. This lack…
Ørsted: How a former Fossil-Fuel Utility became a Global Leader in Renewable Energy
by Vincent Kratz, Leuphana University of Lüneburg, Germany. When discussions around the energy transition turn theoretical, one company provides a powerful real-world example of what radical change can look like. Ørsted, once known as DONG Energy, started as a traditional fossil-fuel provider heavily dependent on oil, coal and gas. Today, it ranks among the world’s…
When a Risky Business Model Became a Financial Crisis
by San-Diego Pohl, Leuphana University of Lüneburg, Germany. Jochen Schweizer’s voucher model seemed like a financial revolution because it increased the company’s value in a short period. Customers paid upfront for experiences such as skydiving or bungee jumping, which provided the company with immediate cash. However, a fatal accident in 2003, in which a customer…
From Teewurst to Tofu? The Radical Reinvention of Rügenwalder Mühle
by Kira Rechtenbach, Leuphana University of Lüneburg, Germany. A 190-year-old sausage manufacturer that turned sausages into a branded product. Long known for its traditional Teewurst. Today, it generates more revenue from plant-based products and leads Germany’s meat substitute market. While vegetarians and vegans were once seen as the “enemy,” they now form the focal point…
What exactly is financial accounting and why is Volkswagen a perfect example for that?
by Ethem Dikenli, Leuphana University of Lüneburg, Germany. Just imagine you are a CEO of a multinational company, and the stock drops 33% of its value in just two trading days. That happened to Volkswagen in 2015. The crash wasn’t caused by any financial crisis like in 2008: it was due to a systematic manipulation…
When a Cake Becomes a Cause – More Than Sugar and Flour: The Price of Trust
by Marlene Menck, Leuphana University of Lüneburg, Germany. Imagine you’re standing in the supermarket just before Christmas. A pink box catches your eye, your favourite cake in a limited edition. It’s from a brand you like and trust and you’ve bought before. You step closer and notice a familiar name on the tag: an influencer…
Utilizing Artificial intelligence for problems caused by it?
by Bailing Lin, Leuphana University of Lüneburg, Germany. Artificial intelligence is able to support technical problems if implemented responsibly. Every year millions of electronic wastes is thrown away, only a small fraction gets recycled and the newest and most modern technology is already on its way. With the rise of AI, even more high-performance computers…
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Saving Food, Creating Value: What Too Good To Go Teaches Modern Businesses
by Nick Schlichting, Leuphana University of Lüneburg, Germany. Restaurants, bakeries and grocery stores all face the same problem that at the end of the day, there is food left over that has not been sold. For example, a baker has five sandwiches left at the end of the day. Can they be sold the next … Continue reading Saving Food, Creating Value: What Too Good To Go Teaches Modern Businesses
Patagonia’s different way of managing a Company
by Charlotte Schur, Leuphana University of Lüneburg, Germany. Patagonia is maybe know to the most as an outdoorbrand which sells clothes for outdoor activities at a rather higher price range. But the Company that was founded in 1973 by Yvon Chouinard, after he and his co-founder Tom Frost decided to not maintain their old business … Continue reading Patagonia’s different way of managing a Company
Editor
OS Insights is a non-commercial platform that is owned, administered, and edited by Matthias Wenzel.
Matthias Wenzel
Professor of Organization Studies
Director of the B.Sc. study program “International Business Administration & Entrepreneurship”
Associate Dean Graduate School as of April 2022
Matthias Wenzel is Professor of Organization Studies at the Leuphana University of Lüneburg. He examines the interplay between organizing and strategizing through a practice lens, as well as the societal implications of this interplay. Among others, Matthias serves as Coeditor for Media Innovations of the Strategic Management Journal, Strategic Entrepreneurship Journal, and Global Strategy Journal, Associate Editor for SMS Collections at the Strategic Management Journal, and Editorial Board Member at Strategic Organization.
Read more about Matthias’ research and teaching here.
Imprint
Matthias Wenzel
Universitätsallee 1
21339 Lüneburg
Germany
matthias.wenzel@osinsights.org
Books
Publishing number 978-3-9824435
Blog
ISSN 2750-7661
Open Access
All works published on OS Insights are licensed under a Creative Commons Attribution 4.0 International License. That is:
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
