by Marlene Menck, Leuphana University of Lüneburg, Germany. Imagine you're standing in the supermarket just before Christmas. A pink box catches your eye, your favourite cake in a limited edition. It’s from a brand you like and trust and you’ve bought before. You step closer and notice a familiar name on the tag: an influencer … Continue reading When a Cake Becomes a Cause – More Than Sugar and Flour: The Price of Trust
