by Marlene Menck, Leuphana University of Lüneburg, Germany. Imagine you're standing in the supermarket just before Christmas. A pink box catches your eye, your favourite cake in a limited edition. It’s from a brand you like and trust and you’ve bought before. You step closer and notice a familiar name on the tag: an influencer … Continue reading When a Cake Becomes a Cause – More Than Sugar and Flour: The Price of Trust
Tag: writing
GEOMAR – How their management and entrepreneurship pursue a sustainable development
by Lara Teupen, Leuphana University of Lüneburg, Germany. Introduction to GEOMAR Climate change, resource scarcity and other problems affect both us as well as our oceans. Corals, CO2 storage, biodiversity: there are many factors at play, and this is precisely what the GEOMAR Centre in Kiel is looking into. They are part of the Helmholtz … Continue reading GEOMAR – How their management and entrepreneurship pursue a sustainable development