A Platform for Publishing Insights by Leuphana Students
by Charlotte Schur, Leuphana University of Lüneburg, Germany. Patagonia is maybe know to the most as an outdoorbrand which sells clothes for outdoor activities at a rather higher price range. But the Company that was founded in 1973 by Yvon Chouinard, after he and his co-founder Tom Frost decided to not maintain their old business … Continue reading Patagonia’s different way of managing a Company
by Vincent Kratz, Leuphana University of Lüneburg, Germany. When discussions around the energy transition turn theoretical, one company provides a powerful real-world example of what radical change can look like. Ørsted, once known as DONG Energy, started as a traditional fossil-fuel provider heavily dependent on oil, coal and gas. Today, it ranks among the world’s … Continue reading Ørsted: How a former Fossil-Fuel Utility became a Global Leader in Renewable Energy
by Ethem Dikenli, Leuphana University of Lüneburg, Germany. Just imagine you are a CEO of a multinational company, and the stock drops 33% of its value in just two trading days. That happened to Volkswagen in 2015. The crash wasn’t caused by any financial crisis like in 2008: it was due to a systematic manipulation … Continue reading What exactly is financial accounting and why is Volkswagen a perfect example for that?
by Riccarda Keis, Leuphana University of Lüneburg, Germany. This blog post builds directly on my previously written e-book chapter on Shein (linked below). All academic sources and citations can be found in that chapter. In this blog post, I solely summarize my own compiled content. Hey everyone, I bet most of you are using social … Continue reading Digital efficiency without responsibility? What Shein teaches us about the need for sustainable management
by Lena Heiken, Leuphana University of Lüneburg, Germany. We live in a time of climate crisis while simultaneously being part of a consumption‑driven world. These two forces seem fundamentally contradictory. The gap between the urgent need for action and a market that is primarily designed toward maximizing profits often feels almost impossible to bridge. The … Continue reading Patagonia: “Making Business Great Again”?
by Emine Jaeger, Leuphana University of Lüneburg, Germany. Can fast fashion ever be truly sustainable? That is a question I often ask myself when I see the latest “Conscious Choice” Item in my nearest H&M store. Within a world of rapid changes and markets that are becoming more and more saturated the topic of sustainability … Continue reading Between Competitive Advantage and Ethical Accountability: Sustainability in Marketing in the Case of H&M
by Lara Teupen, Leuphana University of Lüneburg, Germany. Introduction to GEOMAR Climate change, resource scarcity and other problems affect both us as well as our oceans. Corals, CO2 storage, biodiversity: there are many factors at play, and this is precisely what the GEOMAR Centre in Kiel is looking into. They are part of the Helmholtz … Continue reading GEOMAR – How their management and entrepreneurship pursue a sustainable development
by Anna Wabnitz, Leuphana University of Lüneburg, Germany. Most traditional energy companies face a serious challenge today. Climate change, new regulations, and changing customer expectations are putting pressure on businesses that rely on fossil fuels. Some companies struggle to adapt, some try to delay change, but Neste chose a different path. Instead of defending its … Continue reading From Fossil Fuels to Future Fuels: Sustainability-Driven Strategy at Neste
