A Platform for Publishing Insights by Leuphana Students
by San-Diego Pohl, Leuphana University of Lüneburg, Germany. Jochen Schweizer's voucher model seemed like a financial revolution because it increased the company's value in a short period. Customers paid upfront for experiences such as skydiving or bungee jumping, which provided the company with immediate cash. However, a fatal accident in 2003, in which a customer … Continue reading When a Risky Business Model Became a Financial Crisis
by Ethem Dikenli, Leuphana University of Lüneburg, Germany. Just imagine you are a CEO of a multinational company, and the stock drops 33% of its value in just two trading days. That happened to Volkswagen in 2015. The crash wasn’t caused by any financial crisis like in 2008: it was due to a systematic manipulation … Continue reading What exactly is financial accounting and why is Volkswagen a perfect example for that?
by India Jacobs, Leuphana University of Lüneburg, Germany. Have you ever wondered why you’re always being drawn to discounts and participate in Black Friday often despite prior intentions to avoid unnecessary spending? Black Friday always leaves consumers in distress, especially the days afterwards when they’re fully getting the grasp of what they did, buying items … Continue reading A foolproof five-step guide to prevent falling for marketing traps on Black Friday
