A Platform for Publishing Insights by Leuphana Students
by Nick Schlichting, Leuphana University of Lüneburg, Germany. Restaurants, bakeries and grocery stores all face the same problem that at the end of the day, there is food left over that has not been sold. For example, a baker has five sandwiches left at the end of the day. Can they be sold the next … Continue reading Saving Food, Creating Value: What Too Good To Go Teaches Modern Businesses
by Mia Thiele, Leuphana University of Lüneburg, Germany. Never before have consumers had as much access to information about brands as they do today. Through growing transparency because of digitalisation, consumers can easily gain information about brands online and compare them, reducing firms’ control over their brand perception. Brands need to avoid any mistakes or … Continue reading The importance of Marketing in times of Digitalisation and Sustainability: insights from the case of Aesop
by Maxine Linde, Leuphana University of Lüneburg, Germany. Many people try to manage their nutrition carefully. At home, ingredients can be weighed, recipes adjusted, and nutritional values calculated. In restaurants, however, this control disappears. Customers must make decisions without knowing exactly what a dish contains or how it fits into their dietary goals. This lack … Continue reading Balancing precision and usability: The managerial challenge of nutritional transparency platforms – The case of “PlateCheck”
by San-Diego Pohl, Leuphana University of Lüneburg, Germany. Jochen Schweizer's voucher model seemed like a financial revolution because it increased the company's value in a short period. Customers paid upfront for experiences such as skydiving or bungee jumping, which provided the company with immediate cash. However, a fatal accident in 2003, in which a customer … Continue reading When a Risky Business Model Became a Financial Crisis
by Ethem Dikenli, Leuphana University of Lüneburg, Germany. Just imagine you are a CEO of a multinational company, and the stock drops 33% of its value in just two trading days. That happened to Volkswagen in 2015. The crash wasn’t caused by any financial crisis like in 2008: it was due to a systematic manipulation … Continue reading What exactly is financial accounting and why is Volkswagen a perfect example for that?
by Juga Sali, Leuphana University of Lüneburg, Germany. In today’s retail world, grocery stores are no longer just places to buy food, they are becoming lifestyle destinations. Few companies illustrate this shift better than Erewhon, the ultra-luxury grocery chain from Los Angeles often described as one of America’s most expensive supermarkets. Known for its organic … Continue reading The Attitude of Entrepreneurship Behind Erewhon’s Success: What entrepreneurs can learn from Erewhon’s luxury grocery strategy
by Riccarda Keis, Leuphana University of Lüneburg, Germany. This blog post builds directly on my previously written e-book chapter on Shein (linked below). All academic sources and citations can be found in that chapter. In this blog post, I solely summarize my own compiled content. Hey everyone, I bet most of you are using social … Continue reading Digital efficiency without responsibility? What Shein teaches us about the need for sustainable management
by Ninelle Oster, Leuphana University of Lüneburg, Germany. What does entrepreneurship really mean in today's fast changing and competitive business world? When people hear the word entrepreneurship, they often think about global tech companies like Tesla. But entrepreneurship does not only take place on a big international stage. It can also be found in regional businesses – for … Continue reading More than Minigolf – a lesson in modern Entrepreneurship
by Lena Heiken, Leuphana University of Lüneburg, Germany. We live in a time of climate crisis while simultaneously being part of a consumption‑driven world. These two forces seem fundamentally contradictory. The gap between the urgent need for action and a market that is primarily designed toward maximizing profits often feels almost impossible to bridge. The … Continue reading Patagonia: “Making Business Great Again”?
by Emine Jaeger, Leuphana University of Lüneburg, Germany. Can fast fashion ever be truly sustainable? That is a question I often ask myself when I see the latest “Conscious Choice” Item in my nearest H&M store. Within a world of rapid changes and markets that are becoming more and more saturated the topic of sustainability … Continue reading Between Competitive Advantage and Ethical Accountability: Sustainability in Marketing in the Case of H&M
