A Platform for Publishing Insights by Leuphana Students
by Nick Schlichting, Leuphana University of Lüneburg, Germany. Restaurants, bakeries and grocery stores all face the same problem that at the end of the day, there is food left over that has not been sold. For example, a baker has five sandwiches left at the end of the day. Can they be sold the next … Continue reading Saving Food, Creating Value: What Too Good To Go Teaches Modern Businesses
by Maxine Linde, Leuphana University of Lüneburg, Germany. Many people try to manage their nutrition carefully. At home, ingredients can be weighed, recipes adjusted, and nutritional values calculated. In restaurants, however, this control disappears. Customers must make decisions without knowing exactly what a dish contains or how it fits into their dietary goals. This lack … Continue reading Balancing precision and usability: The managerial challenge of nutritional transparency platforms – The case of “PlateCheck”
by Kira Rechtenbach, Leuphana University of Lüneburg, Germany. A 190-year-old sausage manufacturer that turned sausages into a branded product. Long known for its traditional Teewurst. Today, it generates more revenue from plant-based products and leads Germany’s meat substitute market. While vegetarians and vegans were once seen as the “enemy,” they now form the focal point … Continue reading From Teewurst to Tofu? The Radical Reinvention of Rügenwalder Mühle
by Juga Sali, Leuphana University of Lüneburg, Germany. In today’s retail world, grocery stores are no longer just places to buy food, they are becoming lifestyle destinations. Few companies illustrate this shift better than Erewhon, the ultra-luxury grocery chain from Los Angeles often described as one of America’s most expensive supermarkets. Known for its organic … Continue reading The Attitude of Entrepreneurship Behind Erewhon’s Success: What entrepreneurs can learn from Erewhon’s luxury grocery strategy
by Lani Franz, Leuphana University of Lüneburg, Germany. Imagine yourself in the supermarket. You are standing in the chocolate aisle. Bright colours. Gold lettering. Words like fair, ethical, sustainably sourced, printed in big letters, catch your eye. You pick up a bar covered in certification labels and feel good about your choice. It’s a little … Continue reading Arrested for eating chocolate?
