by Kira Rechtenbach, Leuphana University of Lüneburg, Germany. A 190-year-old sausage manufacturer that turned sausages into a branded product. Long known for its traditional Teewurst. Today, it generates more revenue from plant-based products and leads Germany’s meat substitute market. While vegetarians and vegans were once seen as the “enemy,” they now form the focal point … Continue reading From Teewurst to Tofu? The Radical Reinvention of Rügenwalder Mühle
