A Platform for Publishing Insights by Leuphana Students
by Kira Rechtenbach, Leuphana University of Lüneburg, Germany. A 190-year-old sausage manufacturer that turned sausages into a branded product. Long known for its traditional Teewurst. Today, it generates more revenue from plant-based products and leads Germany’s meat substitute market. While vegetarians and vegans were once seen as the “enemy,” they now form the focal point … Continue reading From Teewurst to Tofu? The Radical Reinvention of Rügenwalder Mühle
by Juga Sali, Leuphana University of Lüneburg, Germany. In today’s retail world, grocery stores are no longer just places to buy food, they are becoming lifestyle destinations. Few companies illustrate this shift better than Erewhon, the ultra-luxury grocery chain from Los Angeles often described as one of America’s most expensive supermarkets. Known for its organic … Continue reading The Attitude of Entrepreneurship Behind Erewhon’s Success: What entrepreneurs can learn from Erewhon’s luxury grocery strategy
