A Platform for Publishing Insights by Leuphana Students
by Charlotte Schur, Leuphana University of Lüneburg, Germany. Patagonia is maybe know to the most as an outdoorbrand which sells clothes for outdoor activities at a rather higher price range. But the Company that was founded in 1973 by Yvon Chouinard, after he and his co-founder Tom Frost decided to not maintain their old business … Continue reading Patagonia’s different way of managing a Company
by Vincent Kratz, Leuphana University of Lüneburg, Germany. When discussions around the energy transition turn theoretical, one company provides a powerful real-world example of what radical change can look like. Ørsted, once known as DONG Energy, started as a traditional fossil-fuel provider heavily dependent on oil, coal and gas. Today, it ranks among the world’s … Continue reading Ørsted: How a former Fossil-Fuel Utility became a Global Leader in Renewable Energy
by Lena Heiken, Leuphana University of Lüneburg, Germany. We live in a time of climate crisis while simultaneously being part of a consumption‑driven world. These two forces seem fundamentally contradictory. The gap between the urgent need for action and a market that is primarily designed toward maximizing profits often feels almost impossible to bridge. The … Continue reading Patagonia: “Making Business Great Again”?
by Anna Wabnitz, Leuphana University of Lüneburg, Germany. Most traditional energy companies face a serious challenge today. Climate change, new regulations, and changing customer expectations are putting pressure on businesses that rely on fossil fuels. Some companies struggle to adapt, some try to delay change, but Neste chose a different path. Instead of defending its … Continue reading From Fossil Fuels to Future Fuels: Sustainability-Driven Strategy at Neste
