A Platform for Publishing Insights by Leuphana Students
by San-Diego Pohl, Leuphana University of Lüneburg, Germany. Jochen Schweizer's voucher model seemed like a financial revolution because it increased the company's value in a short period. Customers paid upfront for experiences such as skydiving or bungee jumping, which provided the company with immediate cash. However, a fatal accident in 2003, in which a customer … Continue reading When a Risky Business Model Became a Financial Crisis
by Ninelle Oster, Leuphana University of Lüneburg, Germany. What does entrepreneurship really mean in today's fast changing and competitive business world? When people hear the word entrepreneurship, they often think about global tech companies like Tesla. But entrepreneurship does not only take place on a big international stage. It can also be found in regional businesses – for … Continue reading More than Minigolf – a lesson in modern Entrepreneurship
by Lara Teupen, Leuphana University of Lüneburg, Germany. Introduction to GEOMAR Climate change, resource scarcity and other problems affect both us as well as our oceans. Corals, CO2 storage, biodiversity: there are many factors at play, and this is precisely what the GEOMAR Centre in Kiel is looking into. They are part of the Helmholtz … Continue reading GEOMAR – How their management and entrepreneurship pursue a sustainable development
