A Platform for Publishing Insights by Leuphana Students
by Emine Jaeger, Leuphana University of Lüneburg, Germany. Can fast fashion ever be truly sustainable? That is a question I often ask myself when I see the latest “Conscious Choice” Item in my nearest H&M store. Within a world of rapid changes and markets that are becoming more and more saturated the topic of sustainability … Continue reading Between Competitive Advantage and Ethical Accountability: Sustainability in Marketing in the Case of H&M
by Lara Teupen, Leuphana University of Lüneburg, Germany. Introduction to GEOMAR Climate change, resource scarcity and other problems affect both us as well as our oceans. Corals, CO2 storage, biodiversity: there are many factors at play, and this is precisely what the GEOMAR Centre in Kiel is looking into. They are part of the Helmholtz … Continue reading GEOMAR – How their management and entrepreneurship pursue a sustainable development
by Henrik Steenkamp, Leuphana University of Lüneburg, Germany. As a 20-year-old student, I often ask what work will look like in twenty years. With AI, that question feels more uncertain. I don’t think humans will “disappear” from work; a more realistic scenario is that AI becomes deeply embedded in many tasks and changes what jobs … Continue reading Start-up Idea 2046
by Carolin Thrän, Leuphana University of Lüneburg, Germany. Managers today are increasingly leading businesses that no longer resemble the organisational structures they were originally trained for. This shift requires managers to develop a new set of skills. Leuphana University addresses this by integrating the module Management and Entrepreneurship in the Digital Age into its curriculum, equipping students … Continue reading Why Digital Business Requires a New Kind of Manager
by Sophie Glaser, Leuphana University of Lüneburg, Germany. Generative AI has made creative work feel instant. You type a prompt, and within seconds you get an image draft, a few variations, or a quick edit that used to take real time and software skills. That shift is exciting, but it also puts pressure on companies … Continue reading Generative AI vs. Adobe: Disruption or Smart Adaptation?
by Lennart Brunstein, Leuphana University of Lüneburg, Germany. Are you thinking about starting a startup, joining one, or studying in that direction? In this post, I will introduce the Entrepreneurship module in my study programme through the beverage startup “Craft Circus GmbH”. Entrepreneurship isn't just about starting a company. You can apply the theory in … Continue reading How a Berlin startup is rethinking Christmas markets – an entrepreneurship perspective
