A Platform for Publishing Insights by Leuphana Students
by Hanna Garbe, Leuphana University of Lüneburg, Germany. Why Chanel Demonstrates that Good Management Is Timeless In a fashion industry that is dominated by publicly traded groups and short-term return expectations, one certain fashion house stands out: the enduring legacy of Chanel. The brand has become more than a label; it has become a benchmark for how … Continue reading Chanel and the Art of Long-Term Management: Why Independence Creates Timeless Success
by Carolin Thrän, Leuphana University of Lüneburg, Germany. Managers today are increasingly leading businesses that no longer resemble the organisational structures they were originally trained for. This shift requires managers to develop a new set of skills. Leuphana University addresses this by integrating the module Management and Entrepreneurship in the Digital Age into its curriculum, equipping students … Continue reading Why Digital Business Requires a New Kind of Manager
by Anna Wabnitz, Leuphana University of Lüneburg, Germany. Most traditional energy companies face a serious challenge today. Climate change, new regulations, and changing customer expectations are putting pressure on businesses that rely on fossil fuels. Some companies struggle to adapt, some try to delay change, but Neste chose a different path. Instead of defending its … Continue reading From Fossil Fuels to Future Fuels: Sustainability-Driven Strategy at Neste
by Amelie Schröder, Leuphana University of Lüneburg, Germany. Everyone is confronted with adverting everyday. It doesn’t matter whether it is in print media, social media, or TV ads. In this blog post, I want to focus on advertising using social media. Big brands use influencer cooperations, but have you ever thought whether there are other, … Continue reading Is classical advertising ineffective in times of social media?
by Sophie Glaser, Leuphana University of Lüneburg, Germany. Generative AI has made creative work feel instant. You type a prompt, and within seconds you get an image draft, a few variations, or a quick edit that used to take real time and software skills. That shift is exciting, but it also puts pressure on companies … Continue reading Generative AI vs. Adobe: Disruption or Smart Adaptation?
by Lennart Brunstein, Leuphana University of Lüneburg, Germany. Are you thinking about starting a startup, joining one, or studying in that direction? In this post, I will introduce the Entrepreneurship module in my study programme through the beverage startup “Craft Circus GmbH”. Entrepreneurship isn't just about starting a company. You can apply the theory in … Continue reading How a Berlin startup is rethinking Christmas markets – an entrepreneurship perspective
