A Platform for Publishing Insights by Leuphana Students
by India Jacobs, Leuphana University of Lüneburg, Germany. Have you ever wondered why you’re always being drawn to discounts and participate in Black Friday often despite prior intentions to avoid unnecessary spending? Black Friday always leaves consumers in distress, especially the days afterwards when they’re fully getting the grasp of what they did, buying items … Continue reading A foolproof five-step guide to prevent falling for marketing traps on Black Friday
by Juga Sali, Leuphana University of Lüneburg, Germany. In today’s retail world, grocery stores are no longer just places to buy food, they are becoming lifestyle destinations. Few companies illustrate this shift better than Erewhon, the ultra-luxury grocery chain from Los Angeles often described as one of America’s most expensive supermarkets. Known for its organic … Continue reading The Attitude of Entrepreneurship Behind Erewhon’s Success: What entrepreneurs can learn from Erewhon’s luxury grocery strategy
by Lani Franz, Leuphana University of Lüneburg, Germany. Imagine yourself in the supermarket. You are standing in the chocolate aisle. Bright colours. Gold lettering. Words like fair, ethical, sustainably sourced, printed in big letters, catch your eye. You pick up a bar covered in certification labels and feel good about your choice. It’s a little … Continue reading Arrested for eating chocolate?
by Riccarda Keis, Leuphana University of Lüneburg, Germany. This blog post builds directly on my previously written e-book chapter on Shein (linked below). All academic sources and citations can be found in that chapter. In this blog post, I solely summarize my own compiled content. Hey everyone, I bet most of you are using social … Continue reading Digital efficiency without responsibility? What Shein teaches us about the need for sustainable management
by Ninelle Oster, Leuphana University of Lüneburg, Germany. What does entrepreneurship really mean in today's fast changing and competitive business world? When people hear the word entrepreneurship, they often think about global tech companies like Tesla. But entrepreneurship does not only take place on a big international stage. It can also be found in regional businesses – for … Continue reading More than Minigolf – a lesson in modern Entrepreneurship
by Lena Heiken, Leuphana University of Lüneburg, Germany. We live in a time of climate crisis while simultaneously being part of a consumption‑driven world. These two forces seem fundamentally contradictory. The gap between the urgent need for action and a market that is primarily designed toward maximizing profits often feels almost impossible to bridge. The … Continue reading Patagonia: “Making Business Great Again”?
by Emine Jaeger, Leuphana University of Lüneburg, Germany. Can fast fashion ever be truly sustainable? That is a question I often ask myself when I see the latest “Conscious Choice” Item in my nearest H&M store. Within a world of rapid changes and markets that are becoming more and more saturated the topic of sustainability … Continue reading Between Competitive Advantage and Ethical Accountability: Sustainability in Marketing in the Case of H&M
by Merle Götz, Leuphana University of Lüneburg, Germany. Only those who will risk going too far can possibly find out how far one can go. – T. S. Eliot For most people the word finance is associated with numbers, math, stats – boredom. But what if finance can be the hero of heroes? That is … Continue reading Superhero Turnaround: A Hero to save the Heros
by Lara Teupen, Leuphana University of Lüneburg, Germany. Introduction to GEOMAR Climate change, resource scarcity and other problems affect both us as well as our oceans. Corals, CO2 storage, biodiversity: there are many factors at play, and this is precisely what the GEOMAR Centre in Kiel is looking into. They are part of the Helmholtz … Continue reading GEOMAR – How their management and entrepreneurship pursue a sustainable development
by Henrik Steenkamp, Leuphana University of Lüneburg, Germany. As a 20-year-old student, I often ask what work will look like in twenty years. With AI, that question feels more uncertain. I don’t think humans will “disappear” from work; a more realistic scenario is that AI becomes deeply embedded in many tasks and changes what jobs … Continue reading Start-up Idea 2046
